PRIVACY NOTICE
We want you to know the type and use of the information we collect while you browse and interact on our website. We are committed to protecting your security and privacy. Please read our privacy statement.
To better serve you, we collect two basic types of information: personal information and anonymous information. The processing of your data is necessary for the performance of our services
We define "personal information" as information that is unique to an individual and may include: name, age, gender, date of birth, contact information such as your phone, email, information related to your itinerary or about how you use our website or how you interact with us.
When you browse our website, we may request personal data to provide you with more information. For example, the personal data that we collect about you is necessary to send you all the information about the services in which you are interested. Your contact details allow us to contact you and provide help with your trip. We only keep your personal data for as long as necessary.
We may also collect anonymous information automatically and not exclusively to use it for statistical purposes, such as technical information about the device you use when browsing through our website and the sections you visit within our site. This type of information helps us improve your browsing experience.
If we receive your personal information, we will only use it for the purposes described, if you request more information about your trip, we will use your contact information to send you that information. We will not share your personal information with third parties unless: you give us permission to do so, it is requested by your tour organizer (if you are part of a group trip); if necessary to allow our suppliers to provide us with their services; if it is necessary for us to provide our services to you or to contact you; either for other subsidiaries of Ruta México such as Ruta Huasteca Expediciones, Aldea Huasteca, Roda Turismo or Ruta Zero; or if it is related to the sales of Ruta México, if it is necessary for us to process your payments; investigate possible fraud, security breaches or if required by law.
In turn, we may show links to other websites that we do not control, therefore, we cannot be responsible for the privacy practices of said websites and we do not endorse any of these websites, their services or products or any of its contents. The website also contains content and links to social networks. These platforms are operated by third parties and their use is subject to the terms of use and the privacy policies established by their operators.
We may use anonymous information for marketing and other business purposes (anonymous information only, we do not refer to your personal data). For example, we may provide information to advertisers and business partners about the size and demographic makeup of our user base.
Likewise, from time to time we will send you information about service offers, new products and upcoming events, you can sign up through our newsfeed. In some cases, this option will be included by default when you click the submit button on our forms. You can decide to stop receiving these messages at any time by sending us an email at [email protected]
Our website uses "cookies", small files that allow our site to identify your device on future visits. You can configure your web browser to reject cookies, but some functions of our website that use cookies may not be available to you. We also use cookies to keep track of the pages you visit within our site and to store information about your browsing preferences.
With cookies we collect anonymous information about your computer or mobile device when you use our website, such as your IP address, operating system, physical location and browser type. If you follow a link to our website or if you use a search engine to access our website, we may collect the page address or search engine query that sent you to our site. We use this information to help us operate and improve the website and to understand how visitors find our website. For example, if we determine that you are using a mobile device, we may direct you to the mobile version of our website.
Some sections of our website contain tags, pixels or tracking scripts, this allows third parties to obtain information such as the IP address of the computer that entered the page on which the pixel appears, the URL of the page on which the pixel appears, the time the page was viewed, the type of browser used and any information in the cookies set by a third party. Our advertisers also use this information to display advertisements for products and services that may be of interest to you on this website and on other websites.
When developing this website we add security features that protect your information constantly, this helps us to immediately detect and block security threats so that they do not affect you.
Likewise, we restrict access to personal information to members of our staff. People who have access to it are subject to strict supervisory controls and contractual confidentiality obligations and may be subject to sanctions or dismissal if they do not comply with this security policy.
You control your data and the information we have about you or the members of your group. If this information is incorrect, we will correct it. You can also choose not to receive marketing communications at any time. In case you do not want your personal data to be processed for secondary purposes, you can submit a request for limitation of use at any time through our email [email protected]
The refusal to use your personal data for these secondary purposes will not be a reason for us to deny you the services you have contracted with us. In case you do not express your refusal, it will be understood that you authorize the use of your personal information for the logistics of your trip
This policy applies to all personal data processed by Ruta México, who assumes responsibility for the continued compliance of this policy. This policy is reviewed at least once a year and a record is kept that is reviewed at least once a year. You have the right to know and access your personal data at any time (requesting it through our email [email protected]) which we will provide you in a timely manner. We affirm that the personal data we collect is adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.
This privacy notice applies when you use this website, when you request information from us, or when you confirm your reservation with us. We modify our privacy notice periodically, if there are changes, they will be published in this same section. It is important that you know that by making modifications we do not reduce the rights and security controls to which you are creditor. If the changes become significant, we will let you know through a notification via email.